Corporate Newsletter Vol 15 No. 14
August 15 - September 14, 2016

Wai Wai Makes Big Push in India


Nepal's flagship noodles brand Wai Wai is making a big push in the Indian market to further grow its brand and market share in the Southasian market.

Wai Wai has released its maiden television commercial (TVC) and launched a new 360 degree ad campaign. Based on the core brand positioning of ‘Munch It! Soup It! Lunch It!’, the campaign showcases the versatility and taste edge of Wai Wai, besides creating a strong connect with its primary audience, the youth.

Nirvana Chaudhary, Managing Director, CG Foods says, “Wai Wai’s popularity has always been driven by the youth, they have been our salient brand ambassadors. For the brand, its demand has always far exceeded supply. With the launch of the new TVC, we are now ready to reach out to a larger base and cater to every corner of India”.

GP Sah, CEO, CG Foods says “The biggest strength of Wai Wai is undoubtedly its taste. The creative idea behind the campaign is to leverage its strength and emphasize it as a total go-to food - a ready to eat snack, soup or a meal. Through the new campaign, the brand is set to become the newest category disruptor”.

- The Hindu

- Financial Chronicle

- DNA

- Campaign India

- Adgully

- Latestnews360

- 121india

- News.S3

- Newsnow

- Adhocnews

- WN

 

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